Book Tour

A book tour is a promotional strategy where authors travel to different locations to promote their newly released book. These tours typically involve a mix of book signings, readings, interviews, and other events designed to engage with readers and build buzz around the book.

Book Signing

A book signing is a promotional event where an author meets with readers to sign copies of their book. It's an opportunity for authors to connect with their audience, answer questions, and generate interest in their work. These events are often held at bookstores, libraries, or other community venues.